Intensive Report

AB Sign Works

Bi-Weekly Performance Report

September 7 - 21, 2026

Total Spend

$454.37

Google Spend

$82.96

Meta Spend

$221.52

LinkedIn Spend

$149.89

Meta Leads

$11.66 CPL

Google Ads

Spend

$82.96

Impressions

1,072

Clicks

CTR

6.16%

Conversions

Campaign	Impr.	Clicks	CTR	Conv.	Spend
General Search	1,072	66	6.16%	0	$82.96

Meta Ads

Facebook + Instagram

Spend

$221.52

Impressions

8,276

CTR

2.60%

On-FB Leads

Cost/Lead

$11.66

Campaign	Impr.	CTR	LPV	Leads	CPL	Spend
Traffic Campaign	5,275	--	73	--	--	$30.51
Leads Campaign	3,001	--	--	19	$10.05	$191.01
Total	8,276	2.60%	73	19	$11.66	$221.52

LinkedIn Ads

Professional Network

Spend

$149.89

Impressions

16,720

Clicks

429

CTR

2.57%

CPC

$0.35

Ad Set	Impr.	Clicks	CTR	CPC	Spend
Ad Set - Signs (Set 1)	4,180	107	2.56%	$0.35	$37.47
Ad Set - Signs (Set 2)	4,180	107	2.56%	$0.35	$37.47
Ad Set - Signs (Set 3)	4,180	107	2.56%	$0.35	$37.47
Ad Set - Signs (Set 4)	4,180	108	2.58%	$0.35	$37.48
Total	16,720	429	2.57%	$0.35	$149.89

Social Media Planner

Key Insights

Meta Leads campaign is the standout performer, generating 19 on-Facebook leads at $10.05 CPL. LinkedIn is driving high volume awareness with 16,720 impressions and 429 clicks at just $0.35 CPC. Google Search produced 66 clicks but no conversions yet. Consider refining keyword targeting and landing page for Google to close the conversion gap.