Intensive Report

Above and Below Plumbing

Bi-Weekly Performance Report

September 7 - 21, 2026

Total Spend

$934.50

Google Spend

$615.46

Meta Spend

$319.04

Total Leads

22 Google + 11 Meta

Google Ads

PMax + Search

Spend

$615.46

Impressions

3,300

Conversions

21.99

Cost/Conv

$27.99

Phone Calls

34 PMax + 4 Search

Campaign	Daily Budget	Impr.	Calls	Conv.	CPA	Spend
General PMax	$50	2,589	34	18.99	$24.88	$472.44
Search \| Plumbing Services	$10	711	4	3	$47.67	$143.02
Total		3,300	38	21.99	$27.99	$615.46

Meta Ads

Facebook + Instagram

Spend

$319.04

Impressions

30,313

CTR

1.97%

Messenger Calls

On-FB Leads

Campaign	Daily Budget	Impr.	Result Type	Results	Cost/Result	Spend
Call Campaign	$30/day	28,437	Messenger Calls	9	$27.26	$245.30
Leads Campaign \| General	$15/day	1,876	On-FB Leads	2	$36.87	$73.74
Total		30,313		11	$29.00	$319.04

Content Created

Email Marketing

Fall Email Campaigns

Re-engagement Email

SMS Re-engagement Campaigns

Social Media Planner

Key Insights

Google PMax is the primary lead driver with 34 phone calls and 18.99 conversions at $24.88 CPA. The Search campaign supplements with a higher CPA of $47.67 but still contributing 3 additional conversions. Meta's Call Campaign delivered 9 Messenger calls at $27.26 each. Total of 38 phone calls and 33 leads across both platforms.