Intensive Report

Above and Below Contracting

Bi-Weekly Performance Report
September 7 - 21, 2026
Total Spend
$490.40
Google Spend
$113.45
Meta Spend
$376.95
Total Leads
47
11 Google + 36 Meta

Google Ads

Search + PMax
Spend
$113.45
Impressions
1,225
Clicks
103
CTR
8.41%
Conversions
11
Phone Call Leads
Cost/Conv
$10.31
CampaignDaily BudgetImpr.Interact. RateCallsConv.CPASpend
PMAX | General$51,0057.06%119$10.38$93.45
Search | General$122017.27%22$10.00$19.99
Total1,2258.41%1311$10.31$113.45

Meta Ads

Facebook + Instagram
Spend
$376.95
Impressions
24,787
CTR
7.47%
Landing Page Views
537
Website Leads
84
Cost/Lead
$4.49
CampaignDaily BudgetImpr.CTRLPVLeadsCPLSpend
Recruiting | Leads Campaign$30/day24,7877.47%53784$4.49$376.95

LinkedIn Ads

Professional Network
No LinkedIn ad activity during this reporting period.

Content Created

Contracting Content 1 Contracting Content 2 Contracting Content 3 Contracting Content 4

Email Marketing

Contracting Email Campaign

Video Content

Open House Event T-Shirt Designs

T-Shirt Design 1 T-Shirt Design 2 T-Shirt Design 3 T-Shirt Design 4 T-Shirt Design 5 T-Shirt Design 6 T-Shirt Design 7 T-Shirt Design 8 T-Shirt Design 9 T-Shirt Design 10 T-Shirt Design 11

Social Media Planner

Contracting Social Media Planner

Key Insights

Google Ads delivered 11 phone call leads at just $10.31 CPA, with the Search campaign showing a 17.27% interaction rate. Meta's Recruiting campaign generated 84 submissions at $4.49 CPL across nearly 25K impressions. Total lead volume of 95 across both platforms at a blended cost of $5.15 per lead.